When aristocracy meets anarchy.

Cultures clash and tables are turned in the new Sassoon collection as the hoi polloi of the city streets storm the portals of the English aristocracy. The metropolitan chic of a short sharp Sassoon haircut becomes a badge of English eccentricity when worn with posh hunting pinks or the muted sage green of a Harris Tweed hacking jacket.

Inspired by the fantasy of romantic rural life created in the films of William Powell and Emeric Pressburger in the early 1950s and Gerald Brockhurst’s society portraits of London’s wealthy and fashionable set in the 1930s, this collection presents a new look that mixes the urban and the pastoral.

This collection is all about marrying the metropolitan chic of Sassoon geometry with the aristocratic elitism of the heritage country look that England is renowned for.’ Colours are plucked from the morning dew of a country hedgerow or found in the dark green of the moss and purple heather of a bleak damp moor.

Rural England has been re-invigorated.It’s rich traditions and heritage combined with Britain’s unique urban style to create a new look for a modern world. This is New Britannia.