In 1955 American poet Allen Ginsberg wrote ‘Howl’ a poem dedicated to the ‘angel-headed hipsters’ of the Beat Generation, a group of poets, artists, jazz musicians and political radicals who were rebelling against the conformity and materialism of suburban life.

In London Ken Russell photographed ‘Bombsite Boudiccas’ - rebellious teddy girls who posed with undeniable cool amidst the ruins of a blitzed and shattered London.

These two pivotal post-war artworks were the first evidence of the emerging teenage rebellion that was to define the 1950s and gave voice to a disaffected generation who wanted to change the world. Their
long-limbs, skinny jeans, cool pose and street romance have inspired the new Howl collection from Sassoon.

Cuts mix modern quiffs and sharply carved spikes of monochromatic hair with short and long angel layers that flow around the head.

Colours are taken from the abstract cross paintings of Beat artist Ad Reinhardt who mixed darkest black with a nightshade purple and navy blue.